How to Attract and Retain Clients at Your Fitness Studio or Gym

How to Attract and Retain Fitness Clients

Struggling to expand the customer base at your fitness studio? Want to learn how to attract and retain fitness clients?

Bringing a steady stream of clients every month is one of the biggest concerns for most fitness studios and gyms, especially now when the COVID-19 pandemic has pushed people to stay at home.    

With effective marketing, you can reach out to prospects and show how you’re different and better than others. Then, of course, once you have new clients walking into your fitness or gym, you’ll want them to keep coming back. 

Basically, you need a smart strategy that allows you to attract new members as well as retain existing clients. Follow the marketing tips below, and you’ll be on the fast track to success! 

Create Irresistible First-Visit Offers

The best way to attract clients to your fitness studio or gym is by offering a unique first-visit experience. Make arrangements to treat them the best possible way and make an offer that prospects can’t refuse. 

You don’t necessarily have to do something extravagant. It just needs to be something that lures the clients into your studio and not someone else’s. 

For starters, you may invite new clients to try the first fitness session for free. You could also set a discounted price for two weeks of unlimited sessions. These first-time specials will motivate prospects to come through your door and explore what your business has in store for them.      

Stay Active Online

The importance of having a robust online presence for fitness studios and gyms has skyrocketed. There’s no better place to meet prospects than the internet. 

To attract maximum people, you must first get the word out there. The internet has changed the spending habits of consumers. 97% of people rely on online platforms to find local services near them. They prefer checking out a business online before they go for a visit. 

Hence, make sure when a prospect searches for a fitness studio or gym in the area, it is your business they find out. Also, make the first impression count!         

Find Your Competitive Edge

If you don’t want your business to get lost among the crowd, you should offer something unique that clients can’t get anywhere else. This won’t only help you attract clients but also keep them engaged. 

Recall why you wanted to start your own fitness studio or gym in the first place. Revisit your vision, mission, and values. Identify your strengths and create a winning strategy around them.   

Stay in Touch via Email

Think email is outdated?

Think again!

An email is a powerful tool for acquiring customers and staying connected with them. It is 40 times more effective than social media. 

While you can use emails to convince clients to keep coming back through your door, make sure you don’t come off as overly promotional. You’d want to be as genuine, friendly, and empathetic as possible when writing emails.

One of the best email marketing practices is sending a thank you message after a client signs up or buys a membership. In return, happy clients may also send you good wishes or positive feedback via email or social media. 

Ultimate Marketing Checklist for Health & Fitness Marketing


Announce Fitness Challenges 

This is easily one of the easiest ways to grab people’s attention. Run a five-week or six-week challenge, inviting clients to transform themselves and achieve their fitness goals like a pro. 

This will attract people who want to get fit but don’t know how to get there or are intimidated by committing to a gym. Advertise the challenge as a limited-time offer to drive foot traffic. Besides, six weeks are enough to achieve fitness milestones and notice changes in one’s body.    

Mix Up Your Offerings

Fitness studios and gyms with a wide range of class offerings get the most attention. You should stay on top of your prospects’ interests and preferences and align your offerings with them. 

People nowadays are eager to try new workout trends like high-intensity interval training (HIIT), yoga, pilates, indoor cycling, and strength training. 

By mixing up your offerings, you can keep clients interested and engaged throughout their fitness journeys. See if clients would appreciate a yoga class after an intense workout session. Allow them to stretch and recover before heading home. 

This will convey that you’re willing to look at the little details to ensure a pleasant experience for your clients. It will also keep them hungry for more.  

Host Exciting Events

Hosting events is an excellent way to introduce your fitness studio or gym to the community. It gives you a chance to welcome new clients and connect with existing customers. You may host a karaoke night with beer and wine, offer goodie bags, or simply take your fitness classes to a new location. 

Invite people for morning runs for a week at an outdoor location for an invigorating experience. You can also use the power of social media to get people talking about your business. Introducing your clients to the audience on your Instagram or Facebook page may encourage others to join your fitness classes.      

Partner Up With Local Businesses

When you’re growing your fitness business, you should identify what your clients want and find a way to give it to them. For example, you can offer vouchers for different restaurants and cafes in the vicinity. It’d be best if you can collaborate with a local business offering healthy food and beverages. 

You need to find a gift for your clients that they can use and fall in love with. It will also give them a chance to try new businesses. On the other hand, you’ll be supporting small businesses around you. It’s a win-win!  


Final Words

With a fully integrated marketing solution, you can take your customer acquisition and retention game to the next level. As the owner of a fitness studio or gym, you should focus on creating a strong online presence, using email for targeted communications, kicking up your offerings, and hosting engaging events and fitness challenges.

Margaux Agency

Pin It on Pinterest

Share This