How Fitness Professionals Can Build a Social Media Marketing Strategy

social media marketing for gyms

It’s no secret that social media happens to be one of the most powerful and effective tools for digital marketing. Own a new or established business in the fitness industry? Looking to grow your small business social media strategy? There’s a lot you can do to take advantage of your social media platforms. For example, social media agencies in Los Angeles like Margaux Agency, create and run comprehensive ad campaigns across multiple social channels to reach a bigger audience.

However, it won’t be wrong to say that fitness professionals face a unique set of challenges when creating a distinctive brand on social media. Before you can hope to make the most of your online presence, you need to develop an effective social media marketing strategy.

Moreover, you need to employ the proper tools, do your research, and seek inspiration from established brands to create and promote engaging content.

In this blog, we’ve prepared a quick and effective guide to help you build a successful social media marketing strategy for gyms and fitness centers.

1. Understand Your Platforms So You Can Take Advantage of Them

All social media platforms, such as Twitter, Instagram, Facebook, and Snapchat, are unique in their own way. They offer different opportunities for modern marketers to develop their brands and gain new followers. You need to understand how these platforms work and the host of features they offer before you can use them to cement your business in the fitness industry.

Twitter, as you’re probably aware, is essentially a ‘microblog’ that allows individuals and entities to create posts that consist of a maximum of 280 characters. It’s a great platform that you can use to post quick updates about your business, interact with your members, and share insightful blog posts with your followers.

Facebook, on the other hand, is a platform that’s a lot more diverse. It also allows you to communicate your thoughts, pictures, and videos with your members and gather their feedback. You can boost your posts to build engagement, create stories to share information in real time, and host live classes as well.

Instagram is another useful platform for visual content where you can share photos and videos with your audience. You can create stories to keep your followers informed about healthy meal plans. Moreover, you can host live fitness sessions to show prospective members what they’re missing out on.

2. Build a Unique and Impressive Brand Identity

Needless to say, branding is the most important aspect of your social media presence. Branded social content will allow you to get the majority of your followers to become a member of your fitness center.

This is why you need to invest more in social media marketing campaigns and create a unique brand identity that will make all your social media profiles stand out from your competition. Effective branding will help reflect all that your business has to offer.

Regardless of your specialty in the fitness industry, whether you’re a spa that offers therapeutic treatment or you provide fitness classes for all ages, you need to focus on what makes your business different. This will allow your prospective members to understand you better and choose you over your competitors.

Ultimate Fitness & Wellness Brands Digital Marketing Checklist

3. Mix up Your Content on Social Media

Social media marketing for fitness centers and professionals, in particular, calls for a content calendar. You need to understand that the only way you can get new followers and keep them coming back to you is by providing engaging and useful content. Remember to mix up your social media content to keep your viewers and members entertained.

The following types of posts can help you create an active online presence:


Informational posts allow you to demonstrate your authority in nutrition or fitness, whatever it may be, with educational videos. These posts will keep your followers informed about new workout plans or healthy recipes that will help them see results more quickly. You can share useful tips and tricks you’ve learned over the years or recommend your favorite routines in these posts.


Most people follow fitness pages to look for inspirational and motivational posts that will help them get started on their fitness journey. Inspirational posts can include your own personal journey, healthy and delicious food pictures, and the amazing transformation that your clients have shared with you.


It’s incredibly important for you to interact with your followers. You should respond to their comments and questions every chance you get so they can know that you value them. Feel free to create polls, start important conversations, or host live Q&A sessions on your platforms to get your followers to participate and feel a sense of community.


You can expand your network of followers by creating posts that connect you with other fitness professionals or relevant businesses. You can collaborate with influencers to build your audience and link your posts to pages that you know your audience will approve of.

4. Encourage People to Share Your Content

Once you have your content calendar planned out and you have started creating high-quality content, you need to figure out how you can encourage your viewers to share your posts. You need to offer compelling offers and incentives to get your followers to share your content so you can expand your audience. This is a great way to get your audience to do part of your marketing for you. 

It’s also worth noting that the only way you can be better at social media marketing is by gathering feedback consistently and improving your strategies. You need to encourage your audience to share their feedback with you so you can provide an even better experience for them and keep them satisfied in the long term.

Final Words

There’s no denying that the more you invest in social media marketing, the more you’ll be able to get out of it. When it comes to your digital presence, you need to stay consistent and provide quality content so your followers will stay loyal to you.

Need help fine-tuning your social media marketing strategy? Get in touch with us at so we can help you plan, strategize, and post engaging content consistently.

Schedule a call with Margaux Agency

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