7 Questions Every Personal Trainer Must Ask When Building a Website

Personal Trainer Fitness website design

When starting a business, working on the fitness website design is one thing personal trainers stress over. If you’re in the same boat, this guide is exactly what you need to build a kickass website for your fitness business. 

Before we jump to the questions every personal trainer must ask when building a website, make sure you understand that you won’t just be creating a digital platform for your customers. Your website will serve as a business asset that will lend you authority and help you stand out from the crowd for years to come. 

The thing is that there are a lot of things you must know about building a website. This is why people often feel confused and overwhelmed, unsure if they’ll be able to do a good job. 

To make things easier for you, we have rounded up the top seven questions every personal trainer must ask when building a website

Questions to Ask for Creating a Winning Personal Trainer Website Design

Look for answers to the following questions to get up and running in no time!

Question 1: What Do I Need to Kickstart My Website Development Journey?

First and foremost, you need to set up two things for your website.

Web Host

As evident by the name, web host refers to where your website lives on the internet. If you restrict it to your computer, nobody else will be able to view it. Thus, you must find a host for your website. 

You may purchase a public place and have your site stored on a server so that anyone who has access to the internet may see it. You can find hosting companies selling online spaces to save yourself the time and effort of maintaining it on your own. 

When looking for a web host, keep the following factors in mind. 


You must determine how often people should be able to access your site. A low uptime may have a negative impression on the target audience. As a result, people may deem you as a non-trustworthy source.  


If your website takes too long to respond, people will jump ship and look for alternatives. Besides, Google also prioritizes sites that load quickly.

Customer Service

It’s best to choose a hosting platform with excellent customer service. This will ensure that your visitors enjoy a seamless browsing experience.

Domain Name

You must purchase a domain name from a domain registrar. If it’s feasible, you should consider buying the “.com.” Personal trainers often struggle to come up with a name for their website. If you can’t think of something, use your name. You can always change it after buying the domain name.

Question 2: Who Will Own the Website?

Another thing a personal trainer wants to know when building a website is whether they’ll be the owner. 

The answer is NO. 

Most things online are rented. A large hosting server is required to ensure your site is accessible to a large group of prospects. Your web design platform will have its own servers, where you’ll be renting a space for your site. The same might go for your website’s theme.  

While the hosting platform, theme, and designer platform will all be rented, you’ll be free to use them how you like as long as you pay for them.

Below are the few things that you would own.

  • Domain name
  • Website content 
  • The images you add to the theme 
  • Blog posts, articles, and videos you create

Question 3: What Do I Need to Know about Hosting and Security?

You must know that not all server space is created equal in terms of security. You must have seen “Not secure” written in red in your browser when visiting some sites. 

To ensure that the space you rent is secure, you’ll have to get an SSL certificate. When building your website yourself, you’ll be responsible for arranging the host and security and pay your provider for them. 

Question 4: What Should I Name My Website?

This is one of the most important questions every personal trainer must ask when building a website. Below are a few dos and don’ts to keep in mind when deciding on a domain name.


  • Keep it simple and concise.
  • Make sure it is easy to spell and type.
  • See if you can add a keyword.
  • Try to include your area. 


  • Avoid using numbers and hyphens.
  • Make sure it is not copyrighted, trademarked, or used by another platform. 
  • Don’t restrict yourself to one domain (you can always redirect other suffixes to your .com later).

If you already have a domain name in mind, check if it’s available at the domain registrar.

Question 5: How Does Website Marketing Work?

Once your website is up, you’ll have to put in plenty of time and effort to attract visitors to the new address. Here are a few sources you can use to generate traffic to your site.

Question 6: Who Takes Care of the Website Updates?

Making changes to your website after it’s LIVE can be a time-consuming process. Some tasks are simple that you can do yourself. However, it is best to let a web designer take care of the complex changes. This way, you can ensure that your website grows alongside your business. 

Question 7: How Will My Website Rank on Google?

Like all personal trainers, you’d want your website to show up on the first page of Google to generate traffic and inbound inquiries. 

Below are the three things to keep in mind when doing SEO for your fitness website.

Technical SEO

This is the most important factor to focus on when building your website. It ensures that your site is neat and easy to navigate. 

On-Site SEO

It’s about producing quality content using properly researched keywords and updating your site regularly.

Off-Site SEO

This helps you get links for your site from other reputable websites in the fitness arena. You could even consider search engine marketing agencies to help if you didn’t want to do it on your own.

Final Words

Now that you know about the questions every personal trainer must ask when building a website, gear up to watch your business come to life on the digital platform! 

Fitness website design can be a fun project if you know the ins and outs of the process. While it requires some effort and dedication, it will be all worth it once you start getting visitors and inquiries.

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