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Digital Marketing Services


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What Is Digital Marketing?

When you’re running a health and fitness center, you’re always on the lookout for new members that can help your business grow. There’s a lot that goes into attracting new customers and making sure they stay loyal to you. Digital marketing for gyms can help your business stand out in this competitive industry.

You need a marketing agency that can help you formulate effective digital marketing strategies. This way, you can focus on providing an all-encompassing solution to your prospective customers. Luckily for you, our team of experts will do the heavy lifting for your business so you can establish credibility with your audience.

In 2019 in the United States alone, the digital fitness industry climbed to $3.6 billion dollars in revenue.

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Get in Touch with Our Team of Experts to Optimize Your Email Marketing Strategy

Why You Should Choose Us to Elevate Your Online Presence

Here at Margaux Agency, we take time to get an in-depth understanding of your services and target audience to help your business become successful with our effective fitness marketing strategies.

Our services are based on the following core principles:



The only effective way you can build credibility with your audience is by providing them with useful and engaging content that answers their questions about fitness and health. We’ll help you create informative social media posts and blogs for your website so you can get new members and grow your business.


We are committed to the satisfaction of businesses that work with us to improve their online physique. We offer personalized services so we can create meaningful and long-lasting relationships with our clients.


We understand that digital marketing for gyms and fitness centers covers many aspects. We always keep our clients’ target audience and marketing goals in mind to ensure that we can exceed their expectations and add value to their customers’ lives.
More than half of all online brand discovery occurs in social media feeds.

Digital Marketing Services We Offer

There’s no denying that as the world progresses, digital marketing strategies will continue to evolve. Let’s take a look at some services we’re offering our customers to help them gain recognition in the fitness industry:
Social Media Marketing

We provide social media marketing for fitness centers to help boost your online presence. When it comes to promoting your brand on social media and expanding your target audience, there’s a lot you can do. We’ll help you create engaging content that you can post on social media to gain traction for your gym and fitness center.

Here’s are some of many ways our social media marketing strategies can help you:

  • Drive organic traffic to your website without having to pay money for Google Ads
  • Increase your brand visibility and awareness as social media happens to be the hub of a global audience.
  • Improve your sales performance in different segments
  • Create opportunities for better interaction so you can increase your profit margin
  • Achieve favorable results that will draw more and more members to your health and fitness center
Search Engine Optimization

Patrons are always looking for the best gyms in the area so they can get started on their fitness journey. You need to devote a significant portion of your marketing efforts to search engine optimization. When you rank high on search engines, you’ll easily create more visibility for your brand and become accessible to the right people in your community.

Some common tactics for local SEO that we’ll be using include:

  • Making sure your business has listings in all the prominent channels and locations
  • Optimizing your website and content with relevant and local keywords
  • Employing link building strategies with businesses, groups, and relevant local directories
Email Marketing

If you didn’t already know, email marketing can help you target your consumers with a commercial message via email. This can help you promote your business, increase customer loyalty, and drive sales. Our email marketing strategies incorporate principles of segmentation, consent, and personalization.

Emails are an effective form of communication that can help you create a certain degree of intimacy with your audience. We’ll help you leverage amazing email features to achieve the following 3 objectives for your fitness club:

  • Member loyalty
  • Conversion
  • Brand visibility and awareness
fitness SEO
Pay-Per-Click Advertising

Pay-per-click advertising can help any business grow and generate leads. We can help optimize your advertising efforts to increase brand visibility and even drive foot traffic to your local business. If we choose us to formulate your PPC advertising strategies, we can help your business gain access to unique opportunities:

  • PPC marketing allows you to gain visibility and reach your prospects at the right time. We’ll help bring interested members to your website and generate leads at an affordable price.
  • We’ll also help your business connect with online users who are actively looking for your services and provide them with offers that are relevant to their search queries.
  • After creating your new campaigns, we’ll ensure that they continue to stay effective by managing them regularly.
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8 Marketing Tips to Promote Your Business

But, what about the health of your business? How do you ensure that your health and wellness products stand out from the rest and well above the noise?

To help you with that, here are 8 effective and successful marketing tips to market your wellness business so that you can pave the way towards success.

How Fitness Professionals Can Build an Effective Social Media Marketing Strategy

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7 Fantastic Gym Advertising Ideas to Get More Clients

Coming up with innovative gym advertising ideas is the key to attract maximum clients. If you’re tired of witnessing low sign-ups and an empty gym, you need to start thinking outside the box and find ways to stand out from the crowd.  While fitness marketing may seem...

Fitness Social Media Marketing: How to Create a Kickass Strategy for Your Fitness Studio

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How to Grow Your Brand on Social Media: 6 Instagram Advertising Tips for Fitness Brands

The big names in the industry you look up to didn’t have millions of followers when they first started out on Instagram. It takes time, a whole lot of consistency, and effective Instagram advertising to earn that kind of reputation.  You’re doing it wrong if you:...

How to Find the Right Influencers for Your Fitness Brand

2020 saw an exponential growth of 57% in influencer marketing. If this doesn’t convince you to learn how to find the right influencers for your fitness brand, the following statistics certainly will. Influencer marketing will likely be worth $13.8 billion in 2021. ...

6 Fantastic Benefits of Working with Nano-Influencers

The benefits of working with nano-influencers in the fitness and wellness world are many. Before we dive into it, let’s make sure you understand what a nano-influencer really is. Technically, it’s someone with less than 1,000 followers on social media. Now, before you...

11 Content Ideas for Fitness Business Emails

Let’s discuss some content ideas for fitness business emails.  Email marketing is undoubtedly an exciting world for businesses. However, it can be a challenge to come up with new ideas to keep your audience engaged. It can also take up a lot of your precious time. ...

Social Media Platforms for Fitness Marketing: How to Leverage the Power of the Top 6 Channels

One of the greatest struggles for business owners in the modern digital landscape is learning to use different social media platforms for fitness marketing. This is true for both personal trainers and gyms. Your customer relations can make or break your business, so...

Social Media Advertising 101: 6 Things You Need to Create the Best Ad Campaigns

Struggling to make a name for yourself in the social media world with organic content? No matter how much time and effort you invest in growing your followers on social media platforms, you might feel stuck. Moreover, your engagement may be going down by the day. This...

Digital Marketing Strategies Can Help the Fitness Industry Grow

To keep your business profitable in the long run, you need to build fitness marketing strategies to generate more leads and more memberships. But you can’t achieve this overnight. There are some steps you need to follow to boost your marketing efforts and get closer to your goals.

Here are some benefits you can expect when you allow us to enhance your business’ digital marketing portfolio:

  • Staying in touch with new and loyal members
  • Increased member loyalty
  • Adding value to the lives of your members
  • Nurturing quality leads to conversion
  • Building brand awareness
Add retargeting pixels to your website & connect with recent site visitors.

Get Started Today!

More and more people are gravitating towards taking charge of their health and getting in shape. Gyms and fitness clubs need all the help they can get to gain recognition and get the word out about their businesses.

We genuinely care about your success. With our holistic approach to digital marketing for gyms and fitness centers, you can optimize your online channels and create valuable content consistently. We pay attention to the feedback and complaints of our clients so we can keep making improvements and adapt to the ever-changing world of online marketing.

Interested in making the most of your online presence? Get in touch with our team of experts now to take advantage of our ever-evolving fitness marketing strategies!

“I would highly recommend any company to work with Margaux Agency.
Quotes Our team has recently partnered up with Margaux Agency on an event we were a part of that was very last minute. This was a huge opportunity for our company so we knew we had to get it right from all angles. We had a very tight turn around time to get marketing pieces together, a new web landing page, social media content, as well as designing our event space. ”

Jennifer Karsting, Co-Founder | ÉLEVÉ Health

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